The economic outlook has been gloomy for a while. Banks are not lending, big companies are experiencing difficulties and consumer confidence is in decline. Why would someone want to begin trading in this environment? Well, recessionary climates have produced some of the best firms. Microsoft, Bill Gate's innovative creation was founded in a downturn, as was Amstrad, Lord Sugar's revolutionary electronics company. If you feel the need to go it alone, do not be deterred by externalities. The biggest factor in defining the success of a company boils down to the internal running of the firm. Is there a demand for your product or service? Does your product or service satisfy this demand effectively? If the answers to these two questions are yes, you should not be put off by negative media portrayals of the marketplace, believe in yourself, believe in your idea.
Another way of looking at the market is to appreciate that if you can survive in a downturn, you will most likely have what it takes to prosper in a boom. Admittedly the lending issue is a massive hurdle particularly if your business requires the purchase or leasing of property, but why not try launching your idea online and then adding premises when things improve? 'Necessity is the mother of invention', if you want success badly enough, nothing will stand in your way!
No comments:
Post a Comment