How can a small enterprise (SME) generate more business?

As a result of the precarious economic situation, many people are starting small businesses as an alternative to paid employment. A new business faces many challenges which must be overcome if survival in the first year is to be achieved. A business owner could consider the following activities to drum up some custom:

1) Engage in social networking. Twitter, Facebook and Linkedin are just 3 of the may internet based advertising tools a business person can use to get to potential customers. The social networks have huge reach and cost you nothing to join,almost sounds too good to be true!

2) Start leaflet distribution. All you need is a printer, ink and paper! Make your message clear, bold and professional. include an introductory offer to entice interest.

3) Get on the phones! This is particularly useful for service based businesses. A Real Estate Broker can contact private sellers in the local classifieds, a hotel can call local businesses in the directory,offering hospitality services to executives, etc.

4) Hold an open day. Advertise the event via leaflet distribution and the local press. Prepare some nibbles and drinks and offer a special fee rate to attract thrifty consumers!

5) Create an 'email tout' aimed at past customers. Maybe they have received a better offer or just forgotten you, repeat business is often the easiest to secure.

6)  Offer incentives for introductions from existing customers encouraging advertising via 'word of mouth'.

7) Print new business cards. You can only make a first impression once, so ensure you look the part with a stylish, impressive format.

8) Utilise Supermarket noticeboards. Do not be shy! Many people check these boards before or after their weekly shop. Any opportunity to grab a potential customer's eye must be taken.

9) Approach Local Press for an interview. There is no better way to introduce yourself to a local market and create a 'buzz' in the local community.

10) Offer the best service you can offer to every client. A positive reputation forms the basis for a prosperous future.